Reading: Krum, Randy (2014) Cool Infographics: Effective Communication with Data Visualization and Design

• “Infographics and data visualizations are all around us. We are surrounded by visual representations of information – charts, maps, icons, progress bars, signs, posters, diagrams, and online visuals.”

• “vision is the strongest form of input that we use to perceive the world around us”

• “In the last two years, the internet has matured to a point at which people are now using it everyday as their primary source of news information. Photos, illustrations, and charts have always improved the readership of stories in print publications by adding a visual element, and that phenomenon is even stronger online.”

• “Ideally, a good infographic topic focuses on some new piece of previously unknown information related to a subject the target audience is interested in. It would be even better if the information were something surprising to, and unexpected by, the audience.”